Circus of Dream AR
Dior
ultranoir designs an augmented reality experience offering Dior customers a poetic immersion into the world of the circus.
By scanning a card included in their Christmas orders, users discover a customised animation combining illustration, movement and visual magic, designed to prolong the excitement of unboxing.
This experience combines delicate artistic direction, AR technology and immersive storytelling to make the act of giving a truly enchanting moment.
Project in collaboration with PHA5E Studio
This experience combines delicate artistic direction, AR technology and immersive storytelling to make the act of giving a truly enchanting moment.
Project in collaboration with PHA5E Studio
- Clients
- Dior
- Types
- Application, Event Website, Experientiel Website
- Expertises
- Interactive Design, 3D Production / VR / AR, Art direction, Motion design, HTML Integration, FO Development, Development
- Industry
- Cosmetics
- Date
- 2025