Dior 70 ans

Dior

Relying on the brand's 70th anniversary, ultranoir is supporting Dior in the design and implementation of a unique virtual reality experience.

During a journey through time and space, the user, equipped with the VR headset specifically designed by Dior, is invited to rediscover the emblematic creations of the couturiers who wrote the legend of the house.

For this project, more than twenty dresses were scanned in 3D and then reintegrated into the experiment.

Result of the collaboration between Monochrome, Digitage and ultranoir, this project marks the agency's enthusiastic entry into the V.R.
Clients
Dior
Types
Immersive experience
Expertises
3D Production / VR / AR, Art direction, Motion design
Industry
Fashion
Date
2017