Egg Hunt 2022
Ami Paris
Ami Paris entrusts ultranoir with the creation of its Easter game.
For Easter, Ami Paris wished to organize an egg hunt that was both real and virtual. Ami Paris called upon ultranoir in partnership with Monochrome to design and produce an egg hunt experience taking place in 9 cities around the world. The goal? Catch chocolate eggs in AR by roaming in one of the cities of the operation.
Many prizes were to be won during this hunt, goodies, wallpapers, a trip to Paris and chocolate eggs signed by Yann Couvreur. The eggs could be retrieved in AR or in video throughout the operation.
Many prizes were to be won during this hunt, goodies, wallpapers, a trip to Paris and chocolate eggs signed by Yann Couvreur. The eggs could be retrieved in AR or in video throughout the operation.
- Clients
- AMI Paris
- Types
- Application, Immersive experience, Event Website, Experientiel Website
- Expertises
- Consulting, UX / UI, Interactive Design, 3D Production / VR / AR, Art direction, Social Media, HTML Integration, FO Development, Development, Back office
- Industry
- Fashion
- Date
- 2022