Happy Blue Shades Arcade
Fred
ultranoir creates the new Arcade digital experience for Fred.
As summer approaches, Fred launches its Happy Blue Shades campaign. ultranoir collaborates with the brand to create an experience available on phone, tablet and in-store digital mirrors to promote the campaign and its products.
The experience is built around three arcade games that allow users to retrieve their own personalized photo of the campaign elements. Centered around blue, summer and joie de vivre, the digital experience integrates the brand's codes within a fun and entertaining device.
The experience is built around three arcade games that allow users to retrieve their own personalized photo of the campaign elements. Centered around blue, summer and joie de vivre, the digital experience integrates the brand's codes within a fun and entertaining device.
- Clients
- Fred
- Types
- Installation, Application
- Expertises
- Consulting, UX / UI, Interactive Design, 3D Production / VR / AR, Art direction, HTML Integration, FO Development, Development, Back office
- Industry
- Jewellery
- Date
- 2023