Macy's Flower Show 2024
Dior
For the famous Flower Show at Macy's, the House of Dior commissioned ultranoir to create a new kind of augmented reality experience.
Conceived and produced by ultranoir, this digital activation campaign for Miss Dior fragrance uses augmented reality (AR) to cover the legendary Macy's New York flagship with flowers.
The user is then guided inside the store to the specially designed Dior catwalk, where a gift awaits.
Using Google's Geospatial and Adobe's Aero technologies, and pushing them to their technical limits, ultranoir creates a unique experience that is both dreamlike and sensory.
Project in collaboration with Google and Adobe
The user is then guided inside the store to the specially designed Dior catwalk, where a gift awaits.
Using Google's Geospatial and Adobe's Aero technologies, and pushing them to their technical limits, ultranoir creates a unique experience that is both dreamlike and sensory.
Project in collaboration with Google and Adobe
- Clients
- Dior
- Types
- Campaign, Immersive experience, Experientiel Website
- Expertises
- Consulting, UX / UI, Interactive Design, 3D Production / VR / AR, Art direction, Motion design, Social Media, FO Development, Development
- Awards
- FWA
- Industry
- Cosmetics
- Date
- 2024