Le parfum campaign
Max Mara
To mark the launch of its international campaign for its first fragrance, Max Mara has chosen ultranoir to design and produce a series of immersive 3D content.
We designed and produced a series of immersive 3D videos, tailored for social media, FOH and 3DOOH formats, intended for Times Square and CTV.
At the heart of these creations, Max Mara’s iconic belt serves as the starting point for a visual concept that extends the brand’s communication style and its fashion universe.
At the heart of these creations, Max Mara’s iconic belt serves as the starting point for a visual concept that extends the brand’s communication style and its fashion universe.
- Clients
- Max Mara
- Types
- Campaign
- Expertises
- 3D Production / VR / AR, Art direction, Motion design, Social Media
- Industry
- Cosmetics
- Date
- 2026