Le parfum Digital Experience
Max Mara
To mark the launch of its international campaign for its first fragrance, Max Mara has chosen ultranoir to design and produce an original digital experience.
We designed and developed a digital experience, Max Mara ‘Backstage’. For this project, we recreated a photorealistic 3D world centred on the theme of a film set, with the aim of placing the user at the heart of their own story, in keeping with the style of the official campaign and its hero film.In particular, the experience allows users to personalise and create their own smartphone wallpaper in the brand’s signature Colors.
- Clients
- Max Mara
- Types
- Experientiel Website
- Expertises
- UX / UI, Interactive Design, 3D Production / VR / AR, Art direction, Motion design, HTML Integration, FO Development, Development
- Industry
- Cosmetics
- Date
- 2026