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Comme des Garçons Parfums
Comme des Garçons Parfums entrusts ultranoir with the creation of an immersive experience to help people discover its range of fragrances.
ultranoir recreates the disruptive and innovative universe of Comme des Garçons, by reinventing the Fragrance Finder. Each Comme des Garçons fragrance is unique, just like those who wear it. It is by being guided by his 4 senses and emotions that the user answers the questions of the diagnosis. Throughout the experience, the user will see his or her own essence materialize, revealing the fragrance that corresponds to his or her personality.
The experience is developed in Web GL, in order to dynamically generate unique and user-specific shapes. Shaders have also been created to measure in order to be as close as possible to the texture of each of the House's fragrances.
Art direction and storytelling are also imagined by ultranoir, faithful to the brand's DNA.
The experience is developed in Web GL, in order to dynamically generate unique and user-specific shapes. Shaders have also been created to measure in order to be as close as possible to the texture of each of the House's fragrances.
Art direction and storytelling are also imagined by ultranoir, faithful to the brand's DNA.
- Clients
- Comme des garçons
- Types
- Campaign, Experientiel Website
- Expertises
- Consulting, UX / UI, Interactive Design, 3D Production / VR / AR, Art direction, Motion design, Social Media, HTML Integration, FO Development, Development
- Awards
- FWA
- Industry
- Cosmetics
- Date
- 2019