Zadig
Zadig & Voltaire
For the launch of its new fragrance ZADIG, Zadig & Voltaire has entrusted ultranoir with the creation of immersive 3D content to accompany the international campaign.
We designed and produced a series of powerful visual experiences, including 3D OOH displays shown on screens in major European capitals such as Paris, Madrid and Berlin. These ‘phygital’ creations extend the brand's free-spirited and daring spirit, bringing the fragrance's identity to life in public spaces.
The project was also enhanced with digital formats, including a 3D video designed for social media, to strengthen the campaign's reach and consistency across all communication channels.
The project was also enhanced with digital formats, including a 3D video designed for social media, to strengthen the campaign's reach and consistency across all communication channels.
- Clients
- Zadig & Voltaire
- Types
- Installation, Campaign
- Expertises
- 3D Production / VR / AR, Art direction, Motion design, Social Media
- Industry
- Cosmetics
- Date
- 2025