Zadig, Intense

To mark the launch of the new intensity of the ZADIG fragrance, we have designed and produced a new series of 3D visual experiences, conceived as an extension of the original campaign.As the two versions of the fragrance are intended to coexist, we devised designs that play on their relationship and how they complement one another. By transforming the shade of the bottle, the content illustrates the transition from the original intensity to a new expression.As with the initial launch, these creations come to life in 3DOOH displays shown on screens in the heart of major European capitals, as well as in digital formats designed for social media. This comprehensive campaign enables the new visual identity to be rolled out across all the campaign’s touchpoints, whilst maintaining the consistency and spirit of Zadig & Voltaire.