#dieseltribute

Diesel comes together with designer Nicola Formichetti to produce a "Capsule" collection as a tribute to this rough and urban brand. ultranoir signs the artistic direction of its event website. The production respects Diesel's graphic codes and digital identity while presenting the various campaign visuals. Thought as an in depth experience, this micro-site is like an art gallery where the pictures capture the user's eye.
ultranoir also supervises the technical direction by collaborating with the French agency Viens-là which managed this project integration and development.